News: Go green
Development and cross-linkage of sustainable tourism offerings in Carinthia
In cooperation with stakeholders from the tourism sector the research project c-sustour painted a picture of sustainable tourism in Carinthia.
Tourism is viewed as one of the main factors for climate change, but has to deal with the aftermath at the same time.
Sustainable tourism, which takes ecological and social impacts into account, is regarded as an alternative for mass tourism. Regions may benefit from image gain and an increased identification of the local population and businesses.
A project team from tourism, social and sustainability research analysed in cooperation with stakeholders from tourism the possibilities for sustainable tourism in the case of Carinthia.
Policy, local and regional suppliers, infrastructure, climate and natural conditions influence tourism. All factors taken into account sum up to a conglomerate of diametrical and conflicting interests. For strategic interventions it is required to identify and structure single components. Applying the method constellation analysis, the most important elements and interactions in Carinthia were described and a desired constellation was drafted.
The conclusion: For a sustainable tourism in Carinthia matched, medium-binding strategies, with a clear political anchor are required. Only on this basis a targeted organization of businesses, which are capable and willing to expand, is possible and will boost sustainable development.